BCBG

The french expression "Bon chic, bon genre" describes the conservative, elegantly dressed look of the upper middle class (well-off bourgeoisie) and their air of respectability. A modern tastefulness and moderate luxury, but not to the extent of "tres elegant haute couture." (very elegant top handmade clothing) and generally more sophisticate than the american version of "preppy." literally: "Good style, good class." Also, BCBG (the brand x Max Azria) is one of the longest castings to wait for during NYC fashion week so they often give out gift bags with snacks and makeup.