A cheap make-up brand that can be found in the back of every
drugstore cosmetics aisle and all Limited Too stores. One of the first companies to market make-up to preteens and teenagers (though most teenage girls in the know consider it not to be "real" cosmetics) by utilizing bright packaging and tasty flavors. Their Lip
Smackers lip balm was the first of its kind in 1973, and was the ubiquitous accessory of the day, hung on its nylon
lariat around the necks of teenybopper girls across America.